• Primary: Pasos Al Éxito
• Also Known As: Pasos 360, PAE

Pasos Al Éxito is the world’s leading AI-powered business scaling company, dedicated to helping entrepreneurs and organizations achieve sustainable, progressive growth through data-driven systems, responsible automation, and structured execution. By combining world-class mentorship, cutting-edge AI technology, and proven scaling methodologies, Pasos empowers businesses—particularly Spanish-speaking entrepreneurs worldwide—to increase revenue progressively, achieve above-average profitability (30%+ margins), and operate efficiently 24/7.

We don’t just teach scaling strategies—we embody them. Every system, process, and innovation we implement internally becomes a proven blueprint we share with our clients. This “walk the talk” approach ensures that when we guide businesses toward intelligent growth, we do so with the moral authority of lived experience and measurable results.

Vision Statement:

To become the world’s #1 business scaling company, empowering organizations to achieve sustainable, data-driven growth through the responsible and strategic use of AI—while growing Pasos Al Éxito itself to $100 million in annual revenue within five years.

Expanded Strategic Vision:

Pasos Al Éxito envisions a world where businesses scale intelligently—achieving consistent, above-average profitability through organized, data-driven systems powered by AI. Our vision is to redefine what it means to scale responsibly by helping every client increase revenue progressively, reach at least 30% profit margins, and operate efficiently 24/7 through automation, analytics, and structured execution.

By 2030, Pasos Al Éxito will lead the global business-scaling industry, recognized as the #1 results-driven company in the world—especially among Spanish-speaking entrepreneurs worldwide (Latin America, Spain, United States, and the global Latino diaspora). We will achieve $100 million in annual revenue by empowering our clients to do the same: to grow with discipline, reduce waste, and use AI the right way.

Through this relentless pursuit of excellence, Pasos Al Éxito will set the global benchmark for responsible AI-powered growth—proving that success built on structure, consistency, and ethics creates lasting prosperity for companies and their teams.

“Yo Pude, Tú Puedes,” “I Could, You Can.”

1. Client-Centric Excellence – We always put the client at the center of everything we do, delivering exceptional value and transformative results.
2. Excellence – We do everything with excellence, setting the highest standards in our industry.
3. Accountability – We are self-responsible, learn from mistakes, and never repeat them. We take ownership of outcomes.
4. Innovation – We constantly seek creative, effective, and cutting-edge solutions that drive measurable results.
5. Urgency – We prioritize by consequences and act with a sense of urgency, understanding that speed and decisiveness create competitive advantage.
6. Teamwork – We contribute to a collaborative and supportive environment where every voice matters and collective success is celebrated.
7. Continuous Improvement & Learning – We learn every day, grow both personally and professionally, and constantly identify and strengthen the weakest points in our systems to reach maximum potential.
8. Profitability & Financial Responsibility – We protect the company’s profitability through disciplined growth, working under budget, and making data-driven decisions that ensure everyone’s well-being.
9. Service Orientation – We act with a servant-leadership mindset, always adding value and putting service above self-interest.
10. Simplicity – We communicate clearly and simplify processes for clients, making complex scaling strategies accessible and actionable.
11. Transparency – We are transparent in everything we do, building trust through honest communication and ethical practices.
12. Data-Driven Decision Making – We base our strategies on analytics, insights, and evidence—not intuition alone—ensuring every action supports sustainable growth.
13. Responsible Growth – We push for maximum sales and expansion while maintaining healthy, stable profit margins and operational excellence.

Pasos Al Éxito provides a comprehensive ecosystem of AI-powered business scaling solutions, including:

• AI-Integrated Business Systems – Custom automation, CRM optimization, workflow builders, and 24/7 operational infrastructure
• High-Touch Mentorship Programs – Access to world-class business mentors and industry experts
• E-Learning Courses & Masterminds – Scalable education on finance, operations, sales, marketing, and leadership
• In-Person Bootcamp Accelerators – Intensive, results-focused training experiences
• Data Analytics & Strategic Consulting – Profit optimization, cost reduction, and performance analysis
• Standardized SOPs & Best Practices – Proven systems for consistent execution and team alignment

Our core promise: Progressive revenue growth, above-average profitability, and operational efficiency through responsible AI implementation.

Pasos Al Éxito’s brand voice is results-driven, empowering, and authoritative—yet approachable and human. We speak to ambitious entrepreneurs who are ready to scale intelligently and sustainably.
Our voice is:

• Data-Driven & Strategic – We speak with precision, using concrete metrics (30% margins, 24/7 operations, progressive revenue growth) and evidence-based insights.
• Empowering & Action-Oriented – We inspire confidence and urgency, encouraging clients to take decisive action toward their scaling goals.
• Transparent & Ethical – We communicate with honesty about challenges, opportunities, and realistic timelines. We admit when we don’t know something and commit to finding answers.
• Knowledgeable & Credible – We demonstrate deep expertise in AI implementation, business scaling, and profitability optimization, always backing claims with real-world results.
• Ambitious Yet Responsible – We balance aggressive growth targets with fiscal discipline, emphasizing sustainable success over vanity metrics.
• Inclusive & Culturally Resonant – We speak directly to the global Spanish-speaking entrepreneurial community with cultural awareness and respect.
• Simple & Clear – We eliminate jargon and complexity, making sophisticated business strategies accessible to entrepreneurs at all levels.

Brand Avatar Name: Margarita Pasos – The Heart and Voice of Pasos Al Éxito

Margarita Pasos is a highly influential corporate coach, motivational speaker, author, television host, and the co-founder of Pasos al Éxito. Born in Medellín, Colombia on December 28, 1972, she later moved to Miami to complete her university studies before settling in Nicaragua, where she gained prominence through her successful talk show “Margarita te voy a contar” (2001-2013), which was syndicated throughout the United States and Latin America. Thinking HeadsWikipedia
With over 20 years of transformative experience, Margarita has trained Fortune 500 companies including Claro, Microsoft, TotalEnergies, Walmart, Coca-Cola, and BMW, building her reputation as one of the most inspiring voices in Latin America. Margarita Pasos – Thinking Heads She began her career as a sales training director for Shaklee International, coaching sales teams across Puerto Rico, Canada, England, and more than 40 U.S. states, before partnering with legendary sales expert Brian Tracy to deepen her focus on success psychology. Margarita Pasos – Thinking Heads

Her Transformation Story:
Margarita’s life took a dramatic turn when she experienced a severe panic attack in an airport that led to depression and panic disorder. Rather than let this define her negatively, she used it as a catalyst to transform her mission. Margarita Pasos | Life Coach Helping People Unlock Their Potential She sought help, became passionate about mental health, and found her life’s purpose in understanding how the mind works and the body’s physical and emotional reactions to stress. Margarita Pasos | Life Coach Helping People Unlock Their Potential As she reflects: “I told myself: ‘Ok, I no longer just want to talk about sales, income, success, and time management. Now I want to talk about intelligence and emotions.'”
This personal journey of overcoming anxiety and rebuilding her life became the foundation for her most impactful work. Her TEDx talk “Cambia tu Mente, Cambia tu Vida” (Change Your Mind, Change Your Life) has surpassed 9 million views and shares practical strategies to overcome anxiety and negative self-talk, resonating globally with its powerful message about mental transformation. Margarita Pasos – Thinking Heads

Her Philosophy & Approach:
Margarita is the author of the bestselling book Yo Pude, ¡Tú Puedes! (I Did It, You Can Too!), which reveals how she went from panic, anxiety, and severe depression to a life of happiness, peace, and fulfillment. Yo Pude Tu Puedes – Librería Nacional The book and accompanying podcast movement have created a global community dedicated to inspiring others to take the first step toward a better life.
Margarita has the unique ability to connect and inspire her audience as an empathetic, warm leader with a great sense of humor and thousands of impactful stories drawn from over 2,000 interviews. Margarita Pasos – Netex She transforms her human and work environment into a second home, fostering a culture of committed collaborators who fully enjoy their daily activities. Margarita Pasos – Netex

Her Expertise:
Margarita is recognized internationally as an expert in:

• Human talent development
• Sales and leadership training
• Success psychology and cognitive psychology
• Emotional intelligence
• High-performance mindset
• Motivation and personal transformation
• Business scaling strategies

Her Presence:
With over 4 million followers on Instagram and a massive digital presence across Latin America, Margarita embodies the perfect blend of business acumen and emotional depth. She dresses in a sophisticated yet approachable style—think polished business attire with warm, vibrant touches that reflect her Colombian roots and passionate personality.

Her Communication Style:
Margarita speaks with authenticity, vulnerability, and power. She’s not afraid to share her own struggles—her panic attacks, her depression, her journey through darkness—because she knows that transparency creates connection. She uses humor, personal anecdotes, and heartfelt storytelling to make complex psychological and business concepts accessible to everyone. Her voice carries both the authority of decades of corporate training and the warmth of someone who has walked through fire and emerged stronger.

Her Mission Today:
As co-founder and the inspirational force behind Pasos Al Éxito, Margarita has evolved from teaching personal development to leading a comprehensive business scaling company that integrates AI, data-driven strategies, and human potential development. She embodies the philosophy that true business success cannot be separated from personal well-being, emotional intelligence, and mental health.
Margarita represents the soul of Pasos Al Éxito—proving that you can build an empire while maintaining your humanity, that vulnerability is strength, and that the greatest business transformations begin with personal transformation. She doesn’t just teach success—she lives it, with all its complexities, challenges, and triumphs.

Her message remains consistent: “Yo Pude; ¡Tú Puedes!” (I Did It; You Can Too!)—a testament that no matter where you start, no matter what obstacles you face, transformation and extraordinary success are possible when you change your mind and take action.

Customer Avatar Name:

Elena Escalante – The Growth-Ready Entrepreneur

Demographics:

Age: 35-48
Location: Latin America, Spain, or U.S. (Spanish-speaking)
Business: Established company generating $500K-$10M annually
Role: Founder, CEO, or business owner
Current profit margin: 15-25% (below industry average)

Psychographics:
Elena is a driven entrepreneur who has successfully built a profitable business but has hit a growth ceiling. She’s overwhelmed by the day-to-day operations, struggles with hiring and retention, and makes too many decisions based on intuition rather than data. Her business is growing, but so are her costs—and she’s worried about sustainability.

Pain Points:

• Revenue is increasing, but profit margins are stagnant or declining
• Manual processes are creating bottlenecks and limiting scalability
• High employee turnover and inadequate onboarding systems
• Customer churn is higher than desired (especially in premium offerings)
• Technology infrastructure (CRM, automation, AI) is outdated or underutilized
• Feels like she’s working IN the business instead of ON it
• Uncertain how to implement AI responsibly without wasting money

Goals & Aspirations:

• Achieve 30%+ profit margins consistently
  Scale revenue to $25M-$100M over the next 5 years
• Build systems that allow the business to run 24/7 without constant oversight
• Make data-driven decisions backed by analytics
• Reduce operational costs while increasing productivity
• Create a strong company culture with low turnover
• Implement AI strategically to gain competitive advantage
• Build a business that provides financial abundance AND personal freedom

Why Pasos Al Éxito:
Elena needs more than theory—she needs proven systems, world-class mentorship, and AI tools that have been battle-tested. She’s looking for a partner who practices what they preach, backs claims with data, and provides both strategy and tactical implementation support. She wants to scale responsibly, profitably, and sustainably—and she’s ready to invest in the right solution.