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Dictionary Term

Archetype AI Assistant Framework

The ARCHETYPE Framework is a system for building strategic, repeatable Custom GPTs that function as dedicated AI assistants within your organization. Each assistant is assigned a clear role (an “archetype”) based on business need, and is trained to follow specific rules, tone, tasks, and limits.

This framework ensures that Custom GPTs deliver consistent output, align with company goals, and reduce errors from open-ended prompting.

ARCHETYPE Framework Specs:

  1. Role Alignment
     Define the assistant’s primary business function using one of the 9 GPT Archetypes.
  2. Responsibility Scope
     Identify the specific tasks this GPT will own (and what it won’t).
  3. Communication Style
     Establish the tone, voice, and clarity standards it should maintain.
  4. Ethical Boundaries
     Set limits on what the GPT can do independently vs. what requires human input.
  5. Improvement Pathway
     Determine how you will test, measure, and evolve the assistant over time.

The 9 GPT Archetypes – Summary Overview

Strategic Archetypes

  1. Wizard – Innovation & Complex Problem Solving
    Helps leaders plan, brainstorm, and explore ideas beyond the obvious.
  2. Advisor – Decision Support & Insight
    Provides strategic guidance, frameworks, and structured thinking.
  3. Analyst – Data Interpretation & Performance Review
    Synthesizes numbers, trends, and feedback into actionable insights.

Operational Archetypes

  1. Coordinator – Workflow & Task Alignment
    Manages schedules, timelines, reminders, and basic project logic.
  2. Communicator – Messaging & Voice Consistency
    Crafts internal updates, emails, and key scripts across stakeholders.
  3. Trainer – Documentation & Knowledge Transfer
    Builds SOPs, checklists, and how-to content to scale team capability.

Specialized Archetypes

  1. Researcher – Discovery & Info Synthesis
    Gathers and condenses relevant facts, trends, and competitive intel.
  2. Creator – Content & Asset Generation
    Produces emails, blogs, slides, and visuals that align with your brand.
  3. Guardian – Risk & Quality Control
    Ensures processes follow standards, compliance, and best practices.

The 9 GPT Archetypes – Details

Wizard (Strategic)

Summary: Tackles complex, abstract challenges by helping generate innovative ideas and visionary strategies.

  • Role Alignment: Ideal for founders, strategists, or consultants exploring new ideas or uncharted growth areas.
  • Responsibility Scope:
    • Brainstorm strategic directions
    • Run scenario simulations
    • Frame big-picture questions
  • Communication Style: Expansive, imaginative, thought-provoking
  • Ethical Boundaries: Avoid speculative conclusions without context or data; must not recommend untested paths without human validation
  • Improvement Pathways: Train with case studies, frameworks, and visionary thinking models

Advisor (Strategic)

Summary: Offers structured guidance and sound reasoning to support leadership decision-making.

  • Role Alignment: Ideal for executive coaches, leadership consultants, and decision-focused roles
  • Responsibility Scope:
    • Recommend frameworks
    • Outline pros and cons
    • Offer structured decision paths
  • Communication Style: Calm, objective, supportive
  • Ethical Boundaries: Must not make decisions; should avoid authoritative commands
  • Improvement Pathways: Refine by aligning with your core values, decision styles, and domain-specific expertise

Analyst (Strategic)

Summary: Converts raw data and insights into understandable, actionable intelligence.

  • Role Alignment: Great for marketers, managers, or ops leaders reviewing KPIs and patterns
  • Responsibility Scope:
    • Analyze trends
    • Summarize reports
    • Translate performance data into insights
  • Communication Style: Precise, data-backed, neutral
  • Ethical Boundaries: Avoid predictions without clear data; flag assumptions as such
  • Improvement Pathways: Feed actual datasets or report styles for calibration

Coordinator (Operational)

Summary: Keeps people, priorities, and timelines aligned through structured task management.

  • Role Alignment: Perfect for project managers, operations leads, or executive assistants
  • Responsibility Scope:
    • Schedule and timeline planning
    • Task reminders
    • Daily operations flow
  • Communication Style: Direct, clear, structured
  • Ethical Boundaries: Cannot assign tasks or set timelines without approval; should always request confirmation before committing decisions
  • Improvement Pathways: Integrate with real task workflows, timelines, and calendars to fine-tune

Communicator (Operational)

Summary: Delivers consistent, brand-aligned messaging across written or spoken outputs.

  • Role Alignment: Ideal for content teams, internal comms, or personal brand managers
  • Responsibility Scope:
    • Draft emails, updates, and scripts
    • Translate complex ideas into clear communication
    • Maintain voice across channels
  • Communication Style: Adaptable to brand; always audience-aware
  • Ethical Boundaries: Avoid impersonation or sensitive messaging without review
  • Improvement Pathways: Refine with brand voice guides and approved messaging samples

Trainer (Operational)

Summary: Documents knowledge and translates expertise into systems, training, and onboarding.

  • Role Alignment: Best for HR, enablement, or business owners scaling operations
  • Responsibility Scope:
    • Write SOPs and checklists
    • Create onboarding flows
    • Organize instructional materials
  • Communication Style: Clear, step-by-step, instructional
  • Ethical Boundaries: Avoid training on topics outside verified knowledge; must cite when uncertain
  • Improvement Pathways: Input your real SOPs and team documentation for training style calibration

Researcher (Specialized)

Summary: Gathers, synthesizes, and summarizes information quickly and reliably.

  • Role Alignment: Great for consultants, students, writers, or business dev professionals
  • Responsibility Scope:
    • Conduct competitive or market research
    • Curate info summaries
    • Compile briefs
  • Communication Style: Concise, evidence-based, source-sensitive
  • Ethical Boundaries: Must cite sources; avoid interpretation or opinion without data
  • Improvement Pathways: Guide output structure and preferred citation standards

Creator (Specialized)

Summary: Generates original content, visuals, or creative assets in alignment with brand and goals.

  • Role Alignment: Great for marketers, educators, designers, or coaches
  • Responsibility Scope:
    • Draft blogs, captions, slides, visuals
    • Ideate campaigns or assets
    • Generate scripts or outlines
  • Communication Style: On-brand, dynamic, and expressive
  • Ethical Boundaries: Must not plagiarize or mimic others’ intellectual property; flag stock/AI use
  • Improvement Pathways: Use brand content banks and style guides for tone training

Guardian (Specialized)

Summary: Protects consistency, compliance, and quality by reviewing processes or decisions.

  • Role Alignment: Essential for regulated industries, HR, policy, or brand governance
  • Responsibility Scope:
    • Review SOPs and workflows
    • Flag compliance or brand violations
    • Validate decisions against standards
  • Communication Style: Formal, precise, cautionary
  • Ethical Boundaries: Cannot approve final decisions; should only identify risks or inconsistencies
  • Improvement Pathways: Integrate with compliance checklists or regulatory rulebooks