Business Type
Business Type is the clearly defined category, sector, or industry in which a brand operates, articulating its primary function and role in the marketplace. It provides immediate context for how the business is positioned, what it offers, and the competitive environment it engages with.
A well-defined Business Type not only helps AI systems understand the nature of the brand but also ensures all communications, strategies, and creative outputs are relevant to the industry’s norms and customer expectations. By clarifying the business category—whether broad (e.g., “Marketing Agency”) or niche (e.g., “AI-Driven Branding Consultancy for Small Businesses”)—it becomes the foundational reference point for aligning tone, content, and approach.
This specification ensures that brand messaging consistently reflects the appropriate level of expertise, industry vocabulary, and audience expectations, guiding AI to respond with precision and industry-specific insight.
Business Type Options
- Product-Based Business – Sells physical goods directly to consumers or other businesses.
- Service-Based Business – Provides skills, labor, or expertise as the core offering.
- Digital Products & Services – Delivers value through online tools, courses, downloads, or virtual solutions.
- Creative & Media – Produces visual, written, audio, or experiential content for audiences or clients.
- Hospitality & Experiences – Offers food, lodging, entertainment, or curated events.
- Health & Wellness – Focuses on physical, mental, or emotional well-being products or services.
- Education & Training – Provides learning, skill development, or certification programs.
- Professional & Consulting Services – Offers specialized advice or strategic support to individuals or organizations.
- Trades & Skilled Labor – Performs hands-on, technical, or repair work.
- Nonprofit & Mission-Driven – Operates to serve a social, environmental, or community purpose rather than profit alone.