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Positions

Chief Sales Officer (CSO)

The Chief Sales Officer (CSO) of Pasos al Exito (PAE) is responsible for leading and managing the sales function, focusing primarily on driving revenue through direct sales activities and developing sales strategies. Some key responsibilities include setting and achieving sales objectives, leading and coaching the sales team, optimizing sales processes, managing customer relationships and key accounts, and analyzing sales performance and market trends.

With a focus on optimizing sales processes and maximizing revenue generation, the CSO uses tools such as Customer Relationship Management (CRM) systems to manage interactions, analyze sales data, and identify growth opportunities.

Position Specs

Position

Chief Sales Officer (CSO)

Level

L4

Leader

CRO

Division

Playbooks

Master Document

Document Link

Category

Full time

Position Details

Essential Tasks

  • Design and execute the sales strategy.
  • Set and achieve sales goals – Daily reports to MP.
  • Lead and manage the sales team: Motivate, train, hire, and retain a high-performing sales team.
  • Optimize sales processes and tools: Improve workflows and use technology to maximize efficiency.
  • Strengthen strategic relationships with Millionaires in 1-on-1 settings and act as brand ambassador at events and workshops.
  • Communicate to Carolina any new sales strategies or any changes.
  • Monitor competition: Identify strengths, weaknesses, and opportunities in competitors’ strategies to anticipate moves and maintain market advantage.

Responsibilities

  • Implement monitoring systems: Establish systems to track and analyze key performance metrics in real-time, such as sales pipeline, conversion rates, and revenue growth
  • Leverage technological tools: Automate repetitive tasks and empower sales representatives to focus on high-value activities, such as prospecting and closing deals
  • Promote a customer-centric philosophy
  • Live the PAE mission, vision, and values

KPIs

  1. Ingresos por Ventas (Sales Revenue)
    – Ingresos por ventas totales
    – Ingresos recibidos
    – Ingresos financiados
  2. Tasa de Crecimiento de Ventas (Sales Growth Rate)
  3. Ventas por Representante
  4. Costo de Adquisición de Clientes (CAC)
  5. Tasa de Conversión de Prospectos (Lead Conversion Rate)
  6. Valor de Vida del Cliente (CLV)
  7. Tasa de Deserción (Churn Rate)

Qualifications & Skills

  • Ability to create a clear and compelling vision of the future and align sales strategy with overall business objectives
  • Knowledge of market dynamics, customer behavior, and competitive landscape
  • Ability to attract, hire, and retain top-level sales talent
  • Proficiency in using data and analytics to make informed decisions
  • Experience in establishing, monitoring, and analyzing key performance indicators (KPIs)
  • Leadership skills, problem-solving, strong analytical thinking, communication, customer focus, negotiation, adaptability and flexibility, innovation and continuous improvement
  • Technological competence: CRM software and sales tools