As the highest-ranking executive at Pasos al Exito (PAE), the CEO is primarily responsible for leading PAE and making critical decisions for the company. The CEO works closely with other executives to determine strategies that promote the organization’s well-being and growth. The CEO is responsible for all PAE KPIs.

The Chief Financial Officer (CFO) of Pasos al Exito (PAE) is responsible for implementing the company’s financial strategies, ensuring its growth, sustainability, and profitability. The CFO is in charge of overseeing PAE’s financial operations, making decisions based on the company’s financial stability, and providing timely information for decision-making. The CFO is responsible for implementing budgeting processes throughout the company together with the CEO/CRO, preparing the annual financial report and quarterly financial reports. This position identifies investment opportunities, develops cash flow, financial projections, and profitability reports for each business unit. The CFO meets with the CEO to discuss best practices for the company’s finances and develop strategic plans to improve overall financial health and preserve the company’s future.

The Chief Marketing Officer (CMO) of Pasos al Exito (PAE) is responsible for developing and executing marketing strategies aligned with PAE’s objectives. They oversee market research, analyze consumer trends, and identify target audiences. They collaborate with cross-functional teams to create and implement integrated marketing campaigns, manage brand positioning, and enhance customer experience. They supervise marketing performance, analyze data, and make data-driven decisions to optimize marketing efforts. Additionally, they stay updated on industry trends and foster innovation to drive the organization’s competitive advantage in the market. The CMO is responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives.

The Chief Product Officer (CPO) is the executive leader at Pasos al Exito (PAE) who directs product creation, oversees, and contributes to the development of various consumer products. They supervise the product management team while controlling product quality to generate value for PAE. Reporting to the VP-CRO, the CPO seeks to satisfy the needs and objectives of both the products and PAE. This direction may include product design, vision, and development. By managing products and teams, they can create better results for customers.

The Chief Revenue Officer (CRO) is responsible for aligning, integrating, and maximizing all revenue sources at Pasos al Exito (PAE), ensuring sustainable and profitable growth. Their objective is to ensure that the areas of sales, marketing, customer retention, and market expansion work under a unified strategy for value generation and conversion, optimizing revenue streams from acquisition through customer loyalty. The CRO is responsible for overseeing all revenue-generating activities within PAE. The CRO analyzes market trends, develops competitive strategies, and collaborates with various areas to optimize pricing, product development, and customer satisfaction.

The Chief Sales Officer (CSO) of Pasos al Exito (PAE) is responsible for leading and managing the sales function, focusing primarily on driving revenue through direct sales activities and developing sales strategies. Some key responsibilities include setting and achieving sales objectives, leading and coaching the sales team, optimizing sales processes, managing customer relationships and key accounts, and analyzing sales performance and market trends. With a focus on optimizing sales processes and maximizing revenue generation, the CSO uses tools such as Customer Relationship Management (CRM) systems to manage interactions, analyze sales data, and identify growth opportunities.

The Chief Technology Officer (CTO) of PAE is responsible for overseeing the company’s IT needs, managing and optimizing the internal technological infrastructure and the company’s IT systems. Additionally, the PAE CTO is responsible for outward-facing technology and leads the organization’s technological innovation and strategy. Their objective is to leverage technology to create competitive advantages, often with a focus on products and customer experience. The CTO works closely with other executives to establish business objectives and determine which technologies are needed to achieve them. Their work includes staying updated on new IT software and implementing necessary innovations across all departments.

As the second highest-ranking executive at Pasos al Exito (PAE), the EVP is co-responsible for leading PAE and supporting the General Manager. The EVP is responsible for representing, amplifying, and humanizing the organizational identity and culture, ensuring that both internal talent and the external market perceive a solid, attractive value proposition aligned with the company’s strategic objectives. This role acts as a bridge between brand, talent, and community, strengthening the organizational reputation as an employer of choice. The EVP plays a crucial role in aligning the brand, its products and services as a brand ambassador.

The Chief Operating Officer (COO) of Pasos al Exito (PAE) is responsible for overseeing the daily administrative and operational functions of the company. Reporting to the CEO/EVP, the COO analyzes and evaluates operational processes to optimize efficiency and productivity, addresses operational challenges and implements solutions, translates the company’s strategic vision into actionable operational plans and ensures their execution. The COO ensures the company’s functionality to drive broad and sustainable growth and oversees the areas of human resources, finance, technology, area management, teams and inventories, structural growth, and performance of operational budgets, quality and KPI compliance, crisis management, organizational structure and culture.

The Chief Product and Delivery Officer (CPXO) and Fractional Coach and Consultant is the executive leader at Pasos al Exito (PAE) and is responsible for ensuring the successful, efficient, and scalable delivery of the company’s products and services, ensuring that agreements and contracts are fulfilled on time, within cost, with quality and customer satisfaction. Their role connects commercial strategy with operational execution, guaranteeing a consistent and excellent experience for customers. At PAE, the CPXO leads the area of production and innovation of products, events, and customer experience. They oversee and ensure quality control of the total product delivery. Additionally, as a Fractional Coach and Consultant for PAE, the CPXO contributes to building new areas within PAE to strategically support management and the team in the design, implementation, and maturation of these areas.