S.E.T. Method

The S.E.T. Method is a simple scoring framework used to prioritize AI opportunities based on strategic value, ease of implementation, and time to results. It helps small business owners and service providers make confident, high-ROI decisions without overthinking or overbuilding.

Each opportunity is evaluated on a scale from 1 to 10 in the following three categories:

1. Strategic Value (S):
   How much this opportunity aligns with your core business goals—such as saving time, increasing revenue, improving customer experience, or expanding capacity.
   
2. Ease of Implementation (E):
   How simple and low-effort it would be to test or use this AI application—especially using tools like ChatGPT that don’t require integrations or complex setup.
   
3. Time to Results (T):
   How quickly you can see visible or measurable impact from using AI in this area (e.g., same-day, within a week, within a month).
   

Add up the scores or simply look for high-value opportunities that score well across all three categories. If it scores high in S, E, and T—it’s ready to run.